Websites, Systems, and Software Administration

Any website — from a landing page to a $100-million store.

Whether you need a clean page up by Friday or a store doing serious volume, we can manage it — right here in North Orange County.

Book a discovery call

Good
design &
good
systems.

Terracotta#C85A3C
Cream#F3EDE3
Sky#7DA0C8
Ink#111111
Sand#D6B48A
Platforms & skills
  • Squarespace
  • Shopify
  • BigCommerce
  • NetSuite & Connectors
  • Custom Sites built with Laravel
  • Domains
  • Microsoft Business Email
What we do

Websites, commerce, and the systems behind them.

Pick the piece you need today. We'll build it so the next piece plugs right in.

Websites

Starting at$1,500/yrfully managed

A clean, fast, professional site we build and run for you, with hosting, domain, and setup handled. Made for campaigns, restaurants, and businesses that just need a real presence online.

  • Landing & campaign pages
  • Informational & brochure sites
  • Hosting & domain included

Commerce

Starting at$3,500scoped to you

A real online store, designed and wired end to end, so the money and the numbers always line up.

  • Online stores on Shopify or BigCommerce
  • Payments, taxes & shipping set up
  • Connected to your accounting
  • Rate-shopped shipping that saves you money on every order

Systems & Custom Software

Starting at$1,500development + 1 year of support

The behind-the-scenes tools a growing business runs on, plus iOS apps and custom business software when nothing off-the-shelf fits.

  • Business email & accounts
  • Accounting & inventory setup
  • Custom iOS apps & business software
  • Designed for long-term, AI-assisted management

Not sure which you need? That's what the call is for.

Book a discovery call
How it works

Every project starts with a call.

A paid, one-on-one discovery call is how we get to know your business. From there, most of what we do is managed, ongoing work.

01 Book a discovery call$125 for 60 minutes, credited toward your project. We learn how your business runs and what you actually need.
02 We scope & quote itAn honest plan and a fair price, right-sized to you, and good for a year.
03 We build & manage itWe build it, make sure your team understands it, and keep it running.
Start here

Discovery call

A focused, one-on-one hour. We dig into your business, your current stack, and your headaches, then tell you the smallest right thing to build first. After you check out, we'll follow up within one business day to schedule.

$125 60 minutes · credited toward your project
Book a discovery call
What’s included
A real look at your current setup
Honest build-vs-buy recommendations
A written summary & next steps
Fee credited toward any project for a year
Why exapop

Built by someone who's run the operation.

Your site gets built with the day-to-day in mind, not just launch day.

From the founder

Hi, I'm Jesse.

I started with my own blogs over 10 years ago, then built sites for other bloggers, news outlets, local politicians, and small businesses. For the past six years I've worked in e-commerce, including operations moving over $150 million a year.

Operations

Operations first.

Payments, shipping, inventory, and accounting are part of the plan from day one, not an afterthought.

Expertise

Always a technical expert.

From the first call on, your project is managed by someone who knows the technology inside and out. No account managers, no getting passed around.

Ownership

You own everything.

Your domain, your accounts, and your code. If you ever move on, the handover is included.

Local

Local, and remote too.

Based in North Orange County, working across North OC and the East LA County region, with remote clients welcome.

Our own work

We build for ourselves first.

Before we build for you, we build for us. Everything here is designed, built, and run by exapop.

Shopify storeLive

exapop.com

Live

The site you're on: a custom Shopify theme with a working checkout, plus the privacy and support pages our iOS apps need for the App Store.

Warehouse softwareBy request

MiniWMS

By request

Real-time visibility into warehouse operations: inventory tracking, stock movements, and custom reporting, all in one place.

iOS appComing soon to the App Store

JFGoals

Coming soon to the App Store

Just Finish Goals helps you pick small, doable goals and actually finish them, with an optional JFGoals Plus upgrade.

Support & privacy
iOS gameComing soon to the App Store

Spearwall

Coming soon to the App Store

A strategy game for iPhone: free with ads, or ad-free with a one-time purchase.

Support & privacy
Questions

Good questions.

What does the discovery call cost?
$125 for a 60-minute, one-on-one call, and the fee is credited toward any project you start with us within a year. You book and pay online, and we follow up within one business day to schedule a time that works for you.
What happens after the call?
You get an honest plan and a quote, right-sized to your business. Sometimes that means building something; sometimes an off-the-shelf tool will do, and we'll tell you which. Quotes are good for a year.
How much does a website cost?
Websites start at $1,500 a year, fully managed: hosting, domain, setup, and config are all handled. Online stores start at $3,500, and custom software starts at $1,500, including development and a year of support. Your final price is quoted after the call, based on scope. Our hourly rate is $125.
How long does it take?
A landing page usually takes 1–3 weeks, depending on how much material already exists. If you come in with a style guide or a clear direction, it can move faster. Bigger builds get a timeline when we scope them.
Who owns my site?
You do. Your domain, your Shopify or hosting account, and the site itself, including the design, content, and code, are all yours. A month before your renewal date we'll send a reminder, and if you decide to move on, a full handover of everything is part of ending the contract, at no extra cost.
Where do you work?
We're based in North Orange County and work with businesses across North Orange County and the East LA County region. Remote clients are welcome too.
Let's talk

Let's find out what you actually need.

Tell us about your business and your headaches. We'll figure out the smallest right thing to build first.

Book a discovery call